Privacy Policy

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, send reminders for abandoned carts, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer support information

  • Examples of Personal Information collected: name, email address, phone number. 
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.


    Your rights


    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

    Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:



    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.

    Reporting and Analytics

    Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

    Last updated: 30-07-2023


    Based on 83 reviews
    Brain Juice
    Amazing stuff

    When I really need to get in-flow creatively or focus on something more intensely, Brain Juice does wonders for me - better than ADHD meds with which, sadly, I experienced awful side effects. And no jitters or come down. Never experienced anything like it, it’s fantastic!

    Life changing

    I’ve been trialling several different functional mushroom brands and Primal Energies is my favourite. I’m not sure if it’s the potency or the process or the additional ingredients but I literally feel the effects within minutes of taking these blends. I add lions mane and cordyceps to my morning bottle of water and I have no need for caffeine throughout my working day. I feel focused, calm and energised (and I have a very physical and often emotionally demanding job!)

    At night I take the Reishi blend and its sooo relaxing. I don’t drink alcohol and this the perfect, relaxing nightcap for me. I sometimes take it straight under my tongue or add a dropper-ful to my favourite evening beverage.

    When I really need to get in-flow creatively or focus on something more intensely the Brain Juice does wonders for me - better than ADHD meds with which, sadly, I experienced awful side effects.

    Honestly, these are the most wonderful supplements I’ve tried for the purposes of mood, energy, relaxation and general well-being. And I have tried soooooo many supplements to help me with managing anxiety, ADHD symptoms and general life stuff!

    Brain Juice
    Monica Merlo
    The best substitute for caffeine

    As an avid cacao drinker, I love that Primal has made a concoction that not only soothes the soul but also gives me a natural caffeine boost without the coffee jitters. This is the perfect morning elixir to set you up for the day, and also the best 4pm pick me up while still allowing me to have the best sleep. Couldn’t recommend this mix more!

    Brain Juice
    Col Gilliland
    Brain Juice Revolution

    I was never a big coffee drinker but it was my go too for that end of workday pick me up and then an hour later fall in a heap and basically be unproductive, then i was introduced to Brain Juice, being a bit of a sceptic i thought can it really taste good and give the results, well I'm hooked, i have it in the morning with a shake and then a hot drink in the afternoon when needed, no raised heart rate or jitters just gets to the point and I'm focused, great product....

    Brain Juice
    Tye Weekley-Wall
    Brain Juice

    Recently purchased the brain juice and so happy with the effects I have it every morning and it gives me more energy throughout the day and have no slump in the afternoon. And taste amazing!

    Brain Juice
    Adrien Mamet
    My new favourite brew!

    Since giving up coffee to improve my sleep quality (Even a cup in the morning now keeps me awake to the wee hours) I have struggled to find an alternative, caffein free brew. The issue I have is in summer I used to like cold lattes - too hot in Queensland for traditional hot brews in summer. So along came Brain Juice, my new favourite brew. Mixed in with almond milk for a dairy free option and a couple of spoons of vanilla protein powder for a bit of sweetness and extra protein to power my day, I now just love it because it tastes so damn good. The fact that im more alert and crushing every day is an added bonus

    Delicious and effective

    Since starting my days with Brain juice, I haven't missed coffee at all. I don't feel the grips of caffeine anxiety and it tastes like the best hot chocolate you could imagine.

    Brain Juice
    Naomi Wilson
    What a hit! You can taste the quality,

    I’m addicted. I have to measure out my daily dose so I don’t overdo it…
    Can really taste the quality of the cacao. And I can definitely feel the difference to my mental clarity.
    Great product !

    Absolutely love Brain Juice!

    What’s not to love?
    The creamy chocolatey taste with the natural energy boost is the best way to start my day.
    Since giving up coffee, decafe wasn’t cutting it, but Brain Juice gives me the hit I need to kickstart my day.
    I enjoy mine with hot water and oat milk.

    Brain Juice
    James Dodd
    Great mental focus

    Have it every morning and absolutely love the focus, clarity and drive that I get from it. Very different to other brain supplements I’ve had in the past, it’s just a clean focus and I love it!

    Primal relax

    Absolutely love this product and have been having it each night before bed. Highly recommend

    Brain Juice
    Emma May

    Switched my coffee to brain juice as I was feeling anxious on coffee, I feel a similar energy boost from the brain juice and it tastes amazing too!

    Brain Juice
    calvin coyles

    Truly a game changer. Love it!

    Brain Juice
    Tara Brewer
    Love it!

    Definitely do not miss the morning coffee drinking this stuff instead! Tastes great and you don’t get the afternoon slump. Sleeping better and have more sustained energy throughout the day. Have already reordered 🙌

    Brain Juice
    Jackson O’Keefe
    Fantastic product

    Beautiful tasting product that gives me energy to get through the biggest of days.
    Stacked with cordyceps it is an absolute game changer if you live a flat out lifestyle like myself.
    Give it a go you won’t regret it

    Jackson O’Keefe
    So Good!!!

    Highly rate the cordyceps. Peak endurance after taking it that doesn’t die off and gets me through an extremely active day
    Stack it with Brain Juice and you won’t know yourself.
    If your on the fence about giving it a go all I can say is 100% try it, you won’t look back

    Great product!

    Firstly, the taste is great! Nice to have a hot drink I can enjoy since quitting coffee!

    Not long after my first cup, I went for my usual mid morning 5km walk. Without consciously trying to - I did my fastest ever lap time around the lake 😂 I don't think it was a coincidence!

    Definitely noticed the energy level change. Got a similar sort of boost/energy but without the anxious jitters I get from some pre workouts.

    To know it's also working in the background for mental clarity is great to know as well!

    Brain Juice
    Jason Judd
    Get onboard

    I replaced my morning coffees with 1 serve of brain juice and I was on point all day completing tasks with no stress or anxiety… complete focus. This set me up for the best sleep I’ve had in months

    Keeps me grounded

    The new product is amazing. It hits you and you feel back in control and centred. My mind set it switched on and the level of calm is next level. So far it’s amazing. Well done.

    Brain Juice
    Laura Valencic
    Brain Juice!

    Brain Juice has been amazing from the get go, for someone who works 12+ hours a day and would normally just run on coffee, this product has honestly helped me with my energy and focus and such a pick me up and feeling so good about it. Could not recommend brain juice enough!

    10/10 Highly recommend

    I love the flavour of Brain Juice, it satisfies the chocolate craving while also having the benefits of the mushrooms. As a busy new mum and nurse, I’m all about that energy boost. It’s a great substitute for coffee!


    Brain juice is such an amazing supplement. Whenever I take it, I feel energetic, confident and have extreme focus. So great for for a big day of work!

    Flow state

    Brain Juice has been a game changer for my 3 pm kick! It keeps me in my flow state, focussed, grounded and centered to carry on living with beautiful flowing energy no matter the task- basking in sunshine, creating, working! I have noticed my focus is sharper & I am not left with an energy crash 🙏🩵

    Brain Juice
    Carlos Chan
    Brain juice 🧠🧃

    The focus, flow and energy it give is a game changer. More work and productivity 👌🏽☺️

    Perfect !

    I use this before I study and it works wonders, so focused and no crash or jitters. Definitely worth a try.