Privacy Policy

This Privacy Policy describes how (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

  • Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
  • Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure for a business purpose: shared with our processor Shopify.

Order information

  • Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
  • Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, send reminders for abandoned carts, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
  • Source of collection: collected from you.
  • Disclosure for a business purpose: shared with our processor Shopify.

Customer support information

  • Examples of Personal Information collected: name, email address, phone number. 
  • Purpose of collection: to provide customer support.
  • Source of collection: collected from you.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.


When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We [DO/DO NOT] engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
  • Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.


    Your rights


    If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below [OR INSERT ALTERNATIVE INSTRUCTIONS FOR SENDING ACCESS, ERASURE, CORRECTION, AND PORTABILITY REQUESTS].

    Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper:



    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.

    Reporting and Analytics

    Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.


    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at

    Last updated: 30-07-2023


    Based on 102 reviews
    Brain Juice
    5 STARS!

    Great for study and work, better than coffee

    Add honey and stir well. I like to mix the powder with a bit of hot water to dissolve before adding hot milk

    John Maitland

    Cordyceps are a great addition to my pre workout routine

    Best tasting drink ever!

    I love all the benefits it gives me and taste so delicious! I love having it the start of my day it gets me in the best work flow! Highly recommend!

    Absolute game changer

    Harry has hit the nail on the head with brain juice. What a game changer all the perks of coffee but with none of the crap parts that come with it. No jitters no afternoon crash and best of all no shit sleep. Plus getting all the health benefits of the mushrooms what more could you ask for. Carnt recommend this product enough let's help spread the word and make brain juice Australia's favourite coffee replacement. Spread the word people

    Brain Juice
    Douglas Campbell
    Trusted source

    Ive been following Harrison for a few years now so when he released the brain juice I knew it wouldn't just another supplement. First of all it tastes great but I can really feel the clarity and energy it gives me. So much so it has replaced my daily caffeine habit after years and years of trying to kick it. You can trust that Harry only uses quality ingredients and stands behind his products 100%

    Elixir of the gods

    I just cant get enough of this elixir of the GODS. keep it coming.

    Brain Juice
    Powerful stuff

    Thank you primal energies.. haven’t had this level of focus in years. Just ordered my 2nd packet 🙌🏼

    Abundant life with a difference…

    When I have used Lucid and Relax I found my rest and digest mode was improved.

    The Lucid tincture helps clear brain fog and keeps you alert in a calm state.

    The Relax tincture helps with evening wind down pre sleep.

    Experience creativity and joy as part of your daily routine with these tinctures. .

    Brain Juice
    Jody Spencer
    EPIC!! Do you self a favour!! GET BRAIN JUICE!

    I've was told about brain juice months ago but only pulled the trigger a couple of weeks ago and well pleased I did. Replacing my morning coffee with brain juice the last two mornings the difference was super noticeable, instant clarity and focus. Well done to the team at primal for this fantastic offering.

    Don't think it works on me

    Taste alright (I add sugar to mine) but yeah don't think it works for me. Will keep going with the pack I have but yeah no noticeable difference.
    Can get lumpy so mix well with hot water, add hot milk and drink it quickly


    Yesterday was the first time I tried this and I am completely blown away already!
    I had been getting jittery and unfocused at work having coffee and thought it was time to try something else and wow is it different! I had complete focus and calm after I drank it and smashed out so much work calmly and quickly. I also had the best sleep last night and have had a sense of calm all day today.
    This shit is life changing!
    All for the daily price of half a cup of coffee!
    If you're thinking about buying it, stop thinking and press buy!

    Brain Juice
    Mat Sheldon
    Great Coffe Replacement

    Another great product from Harry. Great way to keep energy through the day without being amped up on caffeine.

    Best night sleep

    Brain juice is my go to for a great nights sleep. Have a drink 30 minutes before going to bed and the next thing you are woken up by your alarm. Great taste and easy to make, the recipes that come with the parcel are great to try to have some variety in your diet as well in maintaining your healthy diet.

    Daryle McKeown
    Amazing stuff

    I've been using cordyceps together with lucid for a while now and can really notice the difference. It's the extra boost that gets me through the day. As a 48yo, working a 10-12 hour day, this stuff really helps to get through a busy work day and still get a workout in after knocking off. 💪😊

    Third brand I tried. Works for sleep

    My wake up number of times is 0 to 1 when I take this. Definitely noticed difference.
    Give a few drops to my teen too at night to calm and help sleep.

    Brain Juice
    Brennan Martin
    Decent stuff

    Have it every morning on my walk to get the juices flowing. Tastes good, gets me in a good flow. Helps with my ADHD brain too :)


    I wasn’t actually aware of this at first. It wasn’t until half way through the week when I was kind of wondering around a little aimlessly with some weird extra time on my hands which gave me a chance to look at my week and holy f I had smashed through so much work that I had “spare” time on my hands… not a term I’m that used to haha. The worst thing was the next week I travelled and forgot my brain juice and that feeing just went away… then I returned home and got back on it and BAM back into it. I’m so stoked with this!!! Now I have more time doing the things I love! Training and chasing my dog around 🤣

    WOW this stuff works!!

    As someone who often has trouble sleeping and focusing, I can tell you this stuff is legit! Highly recommended!!

    Brain Juice
    Kyle D
    Game changer for focus

    Set myself up with a couple of deep work days in a row, fueled it with brain juice instead of coffee and I felt completely in the zone. Normally I find myself getting distracted but got so much quality work done with the BJ - ordering some more!

    Brain Juice
    Amazing stuff

    When I really need to get in-flow creatively or focus on something more intensely, Brain Juice does wonders for me - better than ADHD meds with which, sadly, I experienced awful side effects. And no jitters or come down. Never experienced anything like it, it’s fantastic!

    Life changing

    I’ve been trialling several different functional mushroom brands and Primal Energies is my favourite. I’m not sure if it’s the potency or the process or the additional ingredients but I literally feel the effects within minutes of taking these blends. I add lions mane and cordyceps to my morning bottle of water and I have no need for caffeine throughout my working day. I feel focused, calm and energised (and I have a very physical and often emotionally demanding job!)

    At night I take the Reishi blend and its sooo relaxing. I don’t drink alcohol and this the perfect, relaxing nightcap for me. I sometimes take it straight under my tongue or add a dropper-ful to my favourite evening beverage.

    When I really need to get in-flow creatively or focus on something more intensely the Brain Juice does wonders for me - better than ADHD meds with which, sadly, I experienced awful side effects.

    Honestly, these are the most wonderful supplements I’ve tried for the purposes of mood, energy, relaxation and general well-being. And I have tried soooooo many supplements to help me with managing anxiety, ADHD symptoms and general life stuff!

    Brain Juice
    Monica Merlo
    The best substitute for caffeine

    As an avid cacao drinker, I love that Primal has made a concoction that not only soothes the soul but also gives me a natural caffeine boost without the coffee jitters. This is the perfect morning elixir to set you up for the day, and also the best 4pm pick me up while still allowing me to have the best sleep. Couldn’t recommend this mix more!

    Brain Juice
    Col Gilliland
    Brain Juice Revolution

    I was never a big coffee drinker but it was my go too for that end of workday pick me up and then an hour later fall in a heap and basically be unproductive, then i was introduced to Brain Juice, being a bit of a sceptic i thought can it really taste good and give the results, well I'm hooked, i have it in the morning with a shake and then a hot drink in the afternoon when needed, no raised heart rate or jitters just gets to the point and I'm focused, great product....

    Brain Juice
    Tye Weekley-Wall
    Brain Juice

    Recently purchased the brain juice and so happy with the effects I have it every morning and it gives me more energy throughout the day and have no slump in the afternoon. And taste amazing!

    Brain Juice
    Adrien Mamet
    My new favourite brew!

    Since giving up coffee to improve my sleep quality (Even a cup in the morning now keeps me awake to the wee hours) I have struggled to find an alternative, caffein free brew. The issue I have is in summer I used to like cold lattes - too hot in Queensland for traditional hot brews in summer. So along came Brain Juice, my new favourite brew. Mixed in with almond milk for a dairy free option and a couple of spoons of vanilla protein powder for a bit of sweetness and extra protein to power my day, I now just love it because it tastes so damn good. The fact that im more alert and crushing every day is an added bonus